It’s pretty clear that the NFL, or as we say in Ireland, “American Football," has become America’s favorite pastime. It’s a great spectator sport with a lot of action. However, one thing I’ve noticed is that the NFL and its teams are relentless in promoting themselves. During a game, almost every commercial break will include an ad about the NFL itself.
This is very similar to what I mean when I say that the best person to give you a referral is your current client. When working with active buyers or sellers, these are the people you need to be promoting yourself to and asking for referrals.
During the NFL season, these guys work extra hard to promote their industry. Similarly, this is selling and Pop-By season for real estate agents and lenders. If you’re finishing up with our Year-End Sprint, you know that while we are working hard, we also need to be promoting and asking for referrals.
We may not get a chance to go to the Super Bowl, but we do get a chance to build a super business. So…are you ready for some football or are you just sitting on the sidelines?
It’s a good life!
Brian