Preparing for the Turning Point in San Francisco on Monday I read a report from the NAR about the recession coming to an end. Certainly we are seeing very positive signs and while I’m a big fan of good news something I think is also very important is to maintain perspective and hold fast to the lessons learned as we begin to move out of this period.

We still have work to do, we may yet have some further lessons to learn, and we have people to serve - regardless of what the media tells us may or may not be happening.

Joe and I are working on the final details of the Year End Sprint and I hope you take time to sign up for this lead-generation drive - free to Members – and enjoy the unbelievable $450-a-day average income results. One of the best ways to turn the tide in your favor and set up a great New Year, you can sign up now by CLICKING HERE.

It’s a good life!

Brian

One of my favorite parts of training people all these years is the creativity they have when applying our systems. Our job is to structure and systemize so people can perform at a high level. But when people apply ingenunity, creativity and add a dash of some humor, you get a cocktail that’ll blow the doors off any Mai Tai!

Today I want to feature an agent from the great Pacific Northwest – Barbara Koch-Caraco. Barbara found a low-cost, creative way to Pop-By with a dose of sunshine to her favorite clients. At less than two bucks a piece, stack these pitchers with a bunch of fresh lemons and a cool slogan that says: “I’m here to give you the “Big Pitcher” on the market and quench your thirst for knowledge and information,” or “When life gives you lemons, you’re supposed to “Make lemonade.”

Well done Barbara…and thanks for sharing your story with us on Blitz Central so we can encourage many other agents to do the same.

Oh, by the way…don’t forget to send your summertime success story to the Blitzmaster so you can be featured on next week’s blog. Remember, when the market gives you lumps, bring your clients lemonade.

It’s a good life

Brian

Well we’re off and running…the Summertime Surge has begun and I know you guys had a great first day. The Blitzmaster, Joe Niego, and I have poured ourselves into this Blitz. It’s a critical time in the market. I believe the people that hang tough during the next few months will be the survivors who will greatly prosper in the years to come.

This new Blitz has significant upgrades to the previous as we’ve included an in-depth video training resource on Blitz Central. We’ve also included cutting-edge downloadable Items of Value, the content of which will illustrate the current trends toward inflation and ultimately the prospect of higher interest rates in the future. This will help create a sense of urgency to get those buyers off the fence and some of those stubborn sellers see the light to reduce their prices.

The daily activities laid out in this eight-week program will keep you on track and help you avoid a seasonal slump. So the Summertime Surge, it has begun, it’s time to get busy and have fun in the sun!

It’s a good life!

Brian

A recent survey of customers who didn’t stay connected to their salesperson found:
 
Why customers stop doing business with you:
 
•   1% Death
•   3% Move Away
•   5% Buy from a friend
•   9% Sold by a Competitor
•   14% Product Price
•   68% Perceived Indifference
 
That’s why we’re Blitzing. We want to make sure that during this Summertime Surge your customers know you’re fired up and enthusiastic about the business, you’re passionate about serving them, and you’re anything but indifferent to their needs. This is why we work by referral - to build long-term relationships with our customers so they not only do business with us again, but also are excited to refer us to their friends and family.
 
Make sure you’re signed up for our Blitz – the Summertime Surge - because we want to make sure all our customers know that we do care.
 
It’s a good life!

Brian

• Week 1 – Popping-by with a Dose of “Sunshine”
• Week 2 – “Cutting the Cord” on Calls
• Week 3 - Beach Blanket your Database
• Week 4 – Iced Coffee and Calls
• Week 5 – Making Lemonade
• Week 6 – Defeating the Dog Days of Summer
• Week 7 – Morning Time Mixer
• Week 8 – Blitzing the night away

A couple of weeks ago I wrote from the Santa Clara Turning Point that Brian had ‘finally gotten it.’ Well last week we traveled to both Dallas and Boston and guess what…he’s still got it! The new Turning Point is packed with powerful content giving a perspective you’re not going to hear anywhere else. Weaving his way through the last century and right up to today with historical data, Brian offers a different way to view the current market and how to not just weather this storm, but come out on the other side with a great business.

The new Turning Point is a combination of education, motivation, and inspiration all packaged in good old Irish wit. I know I’ll be at the next one!
 
David Lally

When Buffini & Company launched The Blitz we obviously thought it was a good idea and truly believed it would work. But if we made one mistake it was that we underestimated the level of tenacity, drive and determination that you, our Members, would display.

Less than two weeks into the Blitz over 250,000 Pop-Bys have been completed, more than 200,000 personal notes have been sent and 200,000+ phone calls collectively have been made to your databases.

So far, you folks have generated over 20,000 referrals for your businesses in less than two weeks. Apparently you guys have decided not to participate in this recession, are ignoring the doomsday brigade and have embraced the concept that a “recession is a terrible thing to waste.”

Each day Joe “The Blitzmaster” Niego and myself go over your emails, comments and stories. In the 13 years of Buffini & Company, I can honestly say: this is the most fun I’ve ever had; this is the most rewarding the work has ever been, and I’ll never again underestimate you guys.

Now don’t forget…it is a 90-day Blitz, not a ten day one. Perseverance is the hard work you do after you get tired of doing the hard work you already did. So keep up the good work. Let’s break records together. It looks like you guys are going to be just fine in 09.

It’s a good life!

Brian

Have you been living vicariously through the candidates, checking the polls, and watching the early returns? Well it’s time for us to get back to work. Just think...if we can apply ourselves and do just 2% of the Pop-Bys, handshakes and mailings these candidates did trying to get people to vote for them, we’d have such a big business we'd need help taking care of all the leads.

Reality is, the election is over and whether your team won or not, America is an eagle: it needs its left wing and its right wing in order to fly. We all need get down to work. Whether we’re euphoric or we’re down in dumps, let’s go flap our wings by doing our calls, writing our notes and getting out to see our best clients.

Working by referral is a trailing effect, so store up for the winter and get ready for a blitz in the New Year. Our goal is to help your business fly in ‘09.

It’s a good life!

Brian

I just returned home from a week in the fabulous city of Toronto. I’ve said this many times, but I truly believe it’s vital to get out of our environment on a regular basis. Visiting another country helps expand your thinking and broadens your horizons. It invigorates you by introducing you to a variety of new experiences…from different foods, different phrases to a different way of looking at the world. Getting out of the country also gives you a great appreciation for the things you enjoy most about your own city, town or neighborhood. And in that leveling of our perspective grow the seeds of contentment.

Right now, with so many people worried about their finances, the market etc. it’s very easy to forget all that we have and all there is to be thankful for.

So, my encouragement to all of you is sometime in the next 12 months, get out and about - as the Canadians say - and go visit a foreign shore. It’ll expand your horizons and be good for what ails you.

It’s a good life!

Brian

Oh, by the way…people have been requesting the fun facts and figures I’ve been talking about recently so they can respond to this market. Feel free to utilize these numbers and maybe together, one client at a time, we can educate the market!

Some facts to know:

• More than 1000 banks closed in 1930 – only 14 U.S. banks have been taken over in 2008
• There are 76 million households in the U.S. that own their home - 24 million of these homes are free and clear
• There are 52 million homes with mortgages - 97.2% of these are not in foreclosure, 93.8% of these homes are current on their payments
  

On a sobering note:

• Over 20% of homeowners with a mortgage owe more than their home is worth
• 40% of all foreclosures are non-owner occupied

How did we get here?

Decade    Homes Sold High    Homes Sold Average

1970’s      3.9 million               3 million
1980’s      4 million                  3.3 million
1990’s      4.9 million               3.9 million
2000’s      7.1 million               5.6 million
Resale numbers – the above does not include new home sales.

Sources: Wall Street Journal / Moody’s Economy.com / RealtyTrac / NAR / Forbes

For some compelling stats on the Canadian market, visit the Economics Publications section on http://www.scotiabank.com